Now, Instagram begins testing a new feature to hide the number of likes under users posts. In 2019, the company conducted a similar test by simply disabling the likes counter for some particular set of users. However, this time it’s different. Social network users will be able to decide for themselves whether they want to see likes or not.
Instagram says it is now reviewing user feedback from the previous testing. While the feature was designed to reduce user concerns about the popularity and likes of their posts, not everyone agreed with the decision. And likewise others agreed with the decision. For these users, this is a great indicator of whether their business is heading in the right direction.
Both points of view gained a lot of adherents and opponents, so Instagram decided to give users the opportunity to, by themselves choose whether they want to see the like counter or not.